Due to its strategic location in the very busy area in Kuala Lumpur, the LED screen has the ability to generate approximately 10 million traffic volume every month. In fact, the display content in the screen has higher opportunity to be exposed to the passerby, helping the businesses to create brand awareness in the mind of potential customer. Multiple choices of shopping malls, accommodations and public transport are offered at the Golden Triangle such as Lot 10, Starhill Gallery, The Millennium Hotel, JW Marriot Hotel, Monorail and MRT Station. These local attractions are able to attract both locals and tourists, especially the group of young generation.
The screen is located at the high traffic volume area, hence able to target audiences including professionals, PMEBs, working adults, business leaders, daily commuters and holiday makers. The is beneficial to the business as LED screen advertising is able to deliver the brand message effectively to the public. In addition, this marketing strategy enables firms to cut down unnecessary cost. One of the most common traditional marketing strategies practiced by the firms is distributing flyers, pamphlets and posters to promote their products, and the printing cost incurred can be a burden. LED screen advertising able to help the firms to save cost, and allocate the resource for other purposes.
LED screen advertising enables the companies to communicate with the audiences effortlessly. In fact, it is easier to understand the content when it is displayed in the form of visual compared to printed form such as newspaper, magazines, flyers and so on. Moreover. it is more eye-catchy when displayed in animation, as people tend to be distracted by colourful and bright screen, which causes the information of LED screen to be retained in their memory.
The screen is located at the high traffic volume area, hence able to target audiences including professionals, PMEBs, working adults, business leaders, daily commuters and holiday makers. The is beneficial to the business as LED screen advertising is able to deliver the brand message effectively to the public. In addition, this marketing strategy enables firms to cut down unnecessary cost. One of the most common traditional marketing strategies practiced by the firms is distributing flyers, pamphlets and posters to promote their products, and the printing cost incurred can be a burden. LED screen advertising able to help the firms to save cost, and allocate the resource for other purposes.
LED screen advertising enables the companies to communicate with the audiences effortlessly. In fact, it is easier to understand the content when it is displayed in the form of visual compared to printed form such as newspaper, magazines, flyers and so on. Moreover. it is more eye-catchy when displayed in animation, as people tend to be distracted by colourful and bright screen, which causes the information of LED screen to be retained in their memory.
Bintang Walk
LED Screen Advertising, Digital Billboard Advertising, LED Billboard Advertising
Bukit Bintang is also known as Bintang Walk, Bintang Street, BB Town, which latter origins from the Malay name is one of the best shopping and entertainment spots in Kuala Lumpur, Malaysia. It is surrounded by Jalan Bukit Bintang and its immediate surrounding areas. The area has been Kuala Lumpur's most popular retail zone that is home to many well-known shopping centres, cafes, bars, night markets, food streets as well as hawker-type eateries. The area has high popularity among tourists and locals, especially among the teenagers. It is highly accessible from almost everywhere in Kuala Lumpur due to its location in the centre of the busy city. People can easily travel to here by taking public transportation such as monorail, taxis, buses and so on.
Jalan Sultan Ismail, Bukit Bintang (BB Town Wall), Kuala Lumpur #ASB
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Screen Location : Jalan Sultan Ismail (BB Town Wall), Kuala Lumpur
Screening Hour : 17 hours from 7.00am to 12.00am Daily Exposures : Minimum 340 Monthly Exposures : Minimum 10,200 Content Cycle : Estimation 3 min / loop Size : 60'(W) x 40'(H) Pixel : 1680 x 1080 File Format : AVI, MP4, WMV GPS Coordinate : 3°08'48.2"N 101°42'40.2"E |
Bukit Bintang, Jalan Sultan Ismail (BB Town Wall), Kuala Lumpur #AGM
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Screen Location : Jalan Sultan Ismail, Bukit Bintang, Kuala Lumpur
Screening Hour : 19 hours from 7.00am to 2.00am Daily Exposures : Minimum 480 Monthly Exposures : Minimum 14400 Content Cycle : Estimation 2 min/ loop Size : 40'(H) x 80'(W) Pixel : 720 x 1440 File Format : AVI, MP4, WMV GPS Coordinate : 3.146781, 101.710966 |
Bukit Bintang Kuala Lumpur #ALM
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Screen Location : Bukit Bintang, Bintang Street, Kuala Lumpur
Screening Hour : 19 hours from 7.00am to 2.00am Daily Exposures : Minimum 432 Monthly Exposures : Minimum 12,960 Content Cycle : Estimation 2.5 min / loop Size : 23'(W) x 41'(H) Pixel : 1,248 x 704 File Format : AVI, MP4, WMV GPS Coordinate : 3°08'47.4"N 101°42'38.7"E |
Jalan Imbi, Bukit Bintang, Kuala Lumpur #ALM
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Screen Location : Jalan Imbi, Bukit Bintang, Kuala Lumpur
Screening Hour : 17 hours from 7.00am to 12.00am Daily Exposures : Minimum 408 Monthly Exposures : Minimum 12,240 Content Cycle : Estimation 2.5 min / loop Size : 128’(W) x 29.5’(H) Pixel : 3,900 x 900 File Format : AVI, MP4, WMV GPS Coordinate : 3.143401, 101.712772 |
Jalan Sultan Ismail, Bukit Bintang, Kuala Lumpur #AST
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Screen Location : Bukit Bintang, Kuala Lumpur
Screening Hour : 18 hours from 7.00am to 1.00am Daily Exposures : Minimum 540 Monthly Exposures : Minimum 16,200 Content Cycle : Estimation 3 min / loop Size : 30'(H) x 50'(W) Pixel : 640 x 480 File Format : AVI, MP4, WMV GPS Coordinate : 3°08'51.9"N 101°42'40.1"E |
Bukit Bintang, Jalan Pudu, Kuala Lumpur #ASB
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Screen Location : Bukit Bintang, Jalan Pudu, Kuala Lumpur
Screening Hour : 17 hours from 7.00am to 12.00am Daily Exposures : Minimum 340 Monthly Exposures : Minimum 10,200 Content Cycle : Estimation 3 min / loop Size : 59.84'(W) x 12.60'(H) x 2 sided Pixel : 1526 x 384 File Format : AVI, MP4, WMV GPS Coordinate : 3°08'37.0"N 101°42'24.9"E |
Jalan Bukit Bintang Pavillion, Kuala Lumpur #AWM
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Screen Location : Jalan Bukit Bintang Pavillion, Bukit Bintang, Kuala Lumpur
Screening Hour : 19 hours from 6.00am to 1.00am Daily Exposures : Minimum 220 Monthly Exposures : Minimum 6,600 Content Cycle : Estimation 5 min / loop Size : 12'(H) x 20'(W) Pixel : 384 x 576 File Format : AVI, MP4, WMV GPS Coordinate : 3.14837, 101.71585 |
Jalan Bukit Bintang, Kuala Lumpur #AUN
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Screen Location : Jalan Bukit Bintang, Kuala Lumpur
Screening Hour : 19 hours from 6.00am to 1.00am Daily Exposures : Minimum 570 Monthly Exposures : Minimum 17,100 Content Cycle : Estimation 4 min / loop Size : 20'(W) x 20'(H) Pixel : 720 x 720 File Format : AVI, MP4, WMV GPS Coordinate : 3°8'53.3184''N 101°43'0.3828''E |
Plaza Imbi, Bukit Bintang, Kuala Lumpur #ALM
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Screen Location : Plaza Imbi, Bukit Bintang, Kuala Lumpur
Screening Hour : 18 hours from 7.00am to 1.00am Daily Exposures : Minimum 432 Monthly Exposures : Minimum 12,960 Content Cycle : Estimation 2.5 min / loop Size : 20'(W) x 30'(H) Pixel : 1,525 x 1,016 File Format : AVI, MP4, WMV GPS Coordinate : 3°08'47.4"N 101°42'38.7"E |
