LED Display is a screen innovation that uses light-emitting diode display as the light source to display images or videos in multiple format including AVI, MP4, WMW, JPEG and so on. Due to technological advancement, LED displays have been utilized and widely used as an interaction medium between a user and the system. In fact, it can be commonly found attached to the buildings, footbridge, inside the public transport and much more. The LED display serves as a marketing strategy that contribute a major impact to the businesses as their brightness and eye-catching features has the opportunity to grab the attention of the audience. It is suitable for giving general illumination as well as visual display, especially when used for several occasions, events, to convey information.
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LED screen advertising has a major contribution to most of the business premises in targeting huge amount of customer, which directly or indirectly leads to a significant rise in their sales as well as profitability. Moreover, the displayed can be clearly viewed by the passerby due to the bright and colourful screen which enables high visibility despite distance. In addition, the LED screen advertising can be operated under any weather from day to night, thereby achieve higher effectiveness of information display. Besides communication between the brand and audience, the LED screen advertising also enables the brand to create awareness instantly in the mind of customer in term of creativity and attractiveness, as the result of memory retention. In fact, the brand awareness can be further developed when the same individual passes by the LED screen for more than once, especially the working adults, office staffs, residents and so on. Being exposed frequently to these categories, the advertisement is able to create stronger image in their mind, therefore motivating their spending on the specific advertised product.
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