Federal Highway is a Malaysian controlled-access highway that connects the capital city of Kuala Lumpur an Klang, Selangor.The highway starts from Seputeh in Kuala Lumpur to Klang, Selangor. It is the busiest highway in Klang Valley during rush hour from/to Kuala Lumpur. The Federal Highway is coded as Federal Route 2. During peak hours, the highway is always congested with tons of vehicles, which leads to massive traffic jam. Therefore, marketers are aware of this opportunity to promote and advertise the products or information in highway, by implementing LED screen advertising.
There are several landmarks that are noticeable while drivers and motorcyclists pass by the highway. One of the main landmarks of Federal Highway is Kota Darul Ehsan, the biggest arch in Malaysia located in Petaling Jaya. It was built on the orders of the former Sultan of Selangor, Sultan Salahuddin Abdul Aziz Shah to commemorate the cession of Kuala Lumpur to the federal government on 1 February 1974. Another landmarks are Tugu Keris (Kris Monument) located near Sungai Rasau toll plaza in Klang but already relocated. The landmarks serve as the symbol for people to recognize the highway, and helps to identify the location as well as the boundaries of a piece of land.
Nowadays, LED screen advertising can be spotted almost everywhere that can be easily spotted, including cities, highways, public transportation, and so on. In fact, LED screen advertising in highways is the marketing strategy that is favor by most of the firms, due to the massive traffic flow generated. Every month, there are more than millions of people who use highway as the main route to their destination. Therefore, the content in the LED screen has a higher opportunity to be exposed to the mass public, which indirectly helps the firms to expand customer base as well as generating higher profitability.
There are several landmarks that are noticeable while drivers and motorcyclists pass by the highway. One of the main landmarks of Federal Highway is Kota Darul Ehsan, the biggest arch in Malaysia located in Petaling Jaya. It was built on the orders of the former Sultan of Selangor, Sultan Salahuddin Abdul Aziz Shah to commemorate the cession of Kuala Lumpur to the federal government on 1 February 1974. Another landmarks are Tugu Keris (Kris Monument) located near Sungai Rasau toll plaza in Klang but already relocated. The landmarks serve as the symbol for people to recognize the highway, and helps to identify the location as well as the boundaries of a piece of land.
Nowadays, LED screen advertising can be spotted almost everywhere that can be easily spotted, including cities, highways, public transportation, and so on. In fact, LED screen advertising in highways is the marketing strategy that is favor by most of the firms, due to the massive traffic flow generated. Every month, there are more than millions of people who use highway as the main route to their destination. Therefore, the content in the LED screen has a higher opportunity to be exposed to the mass public, which indirectly helps the firms to expand customer base as well as generating higher profitability.
Federal highway
LED Screen Advertising, Digital Billboard Advertising, LED Billboard Advertising
The Federal Highway was built in the year of 1959, which also known as the first Malaysia's expressway. It is recognized as on of the busiest highways in the country and acts as the main route that links Kuala Lumpur and Port Klang. It was built to replace the former Jalan Kuala Lumpur- Klang and has been consistently upgraded and developed throughout the years. This expressway is the busiest highway in Klang Valley which operates with four to six lanes. Heavy traffic jam is always noticeable everyday due to the large amount of vehicles, especially during peak hours.
Federal Highway Midvalley, Kuala Lumpur #AHL
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Screen Location : Federal Highway-Midvalley, Kuala Lumpur
Screening Hour : 18 hours from 6.00am to 12.00am Daily Exposures : Minimum 540 Monthly Exposures : Minimum 16,200 Content Cycle : Estimation 2 min / loop Size : 15'(H) x 30'(W) Pixel : 480 x 864 File Format : AVI, MP4, WMV GPS Coordinate : 3°06'54.0"N 101°40'19.3"E |
Plaza Seri Setia, Federal Highway, Kuala Lumpur #AST
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Screen Location : Plaza Seri Setia, Federal Highway, Sungai Way, Petaling Jaya, Selangor
Screening Hour : 18 hours from 7.00am to 1.00am Daily Exposures : Minimum 432 Monthly Exposures : Minimum 12,960 Content Cycle : Estimation 2.5 min / loop Size : 16.40'(H) x 29.53'(W) Pixel : 480 x 864 File Format : AVI, MP4, WMV GPS Coordinate : 3.0852269, 101.6202518 |
Federal Highway, Petaling Jaya, Selangor #ASM #ALM
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Screen Location : Federal Highway, Petaling Jaya, Selangor
Screening Hour : 18 hours from 6.30am to 12.30am Daily Exposures : Minimum 432 Monthly Exposures : Minimum 12,960 Content Cycle : Estimation 2.5 min / loop Size : 20’(W) x 30'(H) Pixel : 720 x 1080 File Format : AVI, MP4, WMV GPS Coordinate : 3.093216, 101.633592 Estimation Traffic Flow : 36,000,000 / month |
