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Federal Highway, or Lebuhraya Persekutuan, is a Malaysian highway connecting the capital city of Kuala Lumpur, and Klang, Selangor. The highway starts from Seputeh in Kuala Lumpur to Klang, Selangor. It is the busiest highway in Klang Valley during rush hour from/to Kuala Lumpur. The Federal Highway is coded as Federal Route 2. The highway serves as the main highway of Klang Valley conurbation since it connects major cities of the conurbation including Klang, Shah Alam, Subang Jaya, Petaling Jaya and Kuala Lumpur.
However, the increase of traffic as a result of the population increase peaked the capacity of the highway in the mid-1990s and therefore massive daily traffic jams along Federal Highway are common especially early in the morning and late afternoon. As a result, the government began to build new expressways to reduce the congestion of Federal Highway. In 1992 PLUS Expressways, the concession holder of North-South Expressway (PLUS) has upgraded the entire highway to a 6-lane highway from 4-lane limited access highway except for the Petaling Jaya stretch, and added two toll plazas near Batu Tiga and Sungai Rasau. The main landmarks of Federal Highway is Kota Darul Ehsan, the biggest arch in Malaysia located in Petaling Jaya. It was built on the orders of the former Sultan of Selangor, Sultan Salahuddin Abdul Aziz Shah to commemorate the cession of Kuala Lumpur to the federal government on 1 February 1974. Another landmarks are Tugu Keris located near Sungai Rasau toll plaza in Klang and a clock tower in Highway (route 15) interchange near Subang Jaya.
LED screen advertising acts an effective marketing strategy that enables firm to generate higher profitability. In fact, the screen can be operated under any weather, be it under hot sun or heavy rain. The passerby are still allowed to spot the high visibility screen, due to the key features of the LED screen, which is vivid and bright. It is effective especially in term of cost reduction. Most of the firms practice traditional advertising strategy, which incurred higher cost such as printing cost for flyers, pamphlets, poster, banner and so on. Therefore, LED screen advertising aids companies to save resource by cutting down those costs.
However, the increase of traffic as a result of the population increase peaked the capacity of the highway in the mid-1990s and therefore massive daily traffic jams along Federal Highway are common especially early in the morning and late afternoon. As a result, the government began to build new expressways to reduce the congestion of Federal Highway. In 1992 PLUS Expressways, the concession holder of North-South Expressway (PLUS) has upgraded the entire highway to a 6-lane highway from 4-lane limited access highway except for the Petaling Jaya stretch, and added two toll plazas near Batu Tiga and Sungai Rasau. The main landmarks of Federal Highway is Kota Darul Ehsan, the biggest arch in Malaysia located in Petaling Jaya. It was built on the orders of the former Sultan of Selangor, Sultan Salahuddin Abdul Aziz Shah to commemorate the cession of Kuala Lumpur to the federal government on 1 February 1974. Another landmarks are Tugu Keris located near Sungai Rasau toll plaza in Klang and a clock tower in Highway (route 15) interchange near Subang Jaya.
LED screen advertising acts an effective marketing strategy that enables firm to generate higher profitability. In fact, the screen can be operated under any weather, be it under hot sun or heavy rain. The passerby are still allowed to spot the high visibility screen, due to the key features of the LED screen, which is vivid and bright. It is effective especially in term of cost reduction. Most of the firms practice traditional advertising strategy, which incurred higher cost such as printing cost for flyers, pamphlets, poster, banner and so on. Therefore, LED screen advertising aids companies to save resource by cutting down those costs.
Federal Highway
LED Screen Advertising, Digital Billboard Advertising, LED Billboard Advertising
THE Federal Highway, built in 1959, is Malay-sia’s first expressway. It remains one of the busiest highways in the country and a key route that connects Kuala Lumpur and Port Klang. But despite its importance, the highway has been poorly maintained, based on checks recently by the New Straits Times along the toll-free stretch, from Seputeh to Port Klang, and a little further to West Port. The Federal Highway was built to replace the former Jalan Kuala Lumpur–Klang and has seen many upgrading works in the last 60 years. The highway, which operates with four to six lanes, is the busiest highway in the Klang Valley. There are massive traffic jams daily, especially during rush hour.
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