PS-c
Jalan Satok, Kuching, Sarawak, LED Screen Advertising
|
Screen Location : Jalan Satok, Kuching, Sarawak
Screening Hour : 18 hours from 6.30am to 12.30am Daily Exposures : Minimum 108 Monthly Exposures : Minimum 3,240 Content Cycle : Estimation 10 min / loop Size : 25'(W) x 16'(H) Pixel : 640 x 480 File Format : WMV or AVI |
GPS Coordinate : 1°33'12.1"N 110°19'48.3"E
|
The screen is located along Jalan Satok and parallel to Jalan Kulas in the opposite direction and between these 2 roads is the main commercial and financial area in Kuching with major bank instituitions such as Maybank, RHB, CIMB, Ambank, BSN, Bank Islam and Kuwait Finance House. Also located here are the telecommunication operators such as Maxis, Celcom and Digi and other local businesses as well. The area is about 2 kilometres from Kuching City and Jalan Satok connects the city centre to the nearby busy Satok Bridge across the Sarawak River which can access to Petra Jaya, the Adminsitrative Centre of the Sarawak Government.
|
The LED screen is placed at the junction of busy road with high traffic. The LED screen can be easily recognised as it is positioned right in front of the Wisma Lim Kok Soon building. There are a few shop lots could be seen along the streets where the LED screen is placed. Jalan Satok Sunday Market or Pasar Sunday Jalan Satok is one of the many famous attractions in Kuching, Sarawak, in East Malaysia. As the name says it all, the Sunday Market is located at the junction of Jalan Satok and Jalan Palm, not far from the downtown of Kuching, opposite to the Miramar Cinema.
Also, most of the LED advertising screens require low maintenance and are highly resistant to damage. Traditional billboards, on the other hand, feature vinyl that is easily damageable and light fixtures that require constant upkeep. To compare both, it is understandable why the new-school LED technology is becoming the preferred choice for advertisers across the country.
Outdoor LED screens are usually most ideal outside public malls and areas. This is because they will provide the busy and broad road to inform the public about what is happening inside the buildings. LEDs are commonly used to attract crowds while they are often used in locations like parks, historical places as well. Another strategic locations are along streets with high traffic which are usually congested and jammed.
