This modern intra-urban expressway provides convenience to the residents who live nearby, especially the group of motorcyclists. They are allowed to travel in and out within the residential areas and able to gain easy access to several townships such as Kepong, Shah Alam, Puchong, Subang Jaya, Sunway, Petaling Jaya, Taman Tun Dr. Ismail, Bandar Utama and Bandar Sri Damansara. There are 19 interchanges and 21 bridges in LDP highway.
LED screen advertising has an outstanding performance in delivering information to the audience if it is strategically located. During peak hours, LDP highway will be congested with tons of vehicles. Under this circumstance, drivers will be distracted by the LED display, thus receiving the brand message directly while waiting for the traffic. The bright and colourful screen creates a strong visual effect to the drivers on the highway, allowing them to retain the information of the LED screen, thereby motivating them to spend on the advertised product. Drivers are able to approach the nearest establishment to purchase the advertised product if there is a need.
LED screen advertising acts an effective marketing strategy that enables firm to generate higher profitability. In fact, the screen can be operated under any weather, be it under hot sun or heavy rain. The passerby are still allowed to spot the high visibility screen, due to the key features of the LED screen, which is vivid and bright. It is effective especially in term of cost reduction. Most of the firms practice traditional advertising strategy, which incurred higher cost such as printing cost for flyers, pamphlets, poster, banner and so on. Therefore, LED screen advertising aids companies to save resource by cutting down those costs.
LED screen advertising has an outstanding performance in delivering information to the audience if it is strategically located. During peak hours, LDP highway will be congested with tons of vehicles. Under this circumstance, drivers will be distracted by the LED display, thus receiving the brand message directly while waiting for the traffic. The bright and colourful screen creates a strong visual effect to the drivers on the highway, allowing them to retain the information of the LED screen, thereby motivating them to spend on the advertised product. Drivers are able to approach the nearest establishment to purchase the advertised product if there is a need.
LED screen advertising acts an effective marketing strategy that enables firm to generate higher profitability. In fact, the screen can be operated under any weather, be it under hot sun or heavy rain. The passerby are still allowed to spot the high visibility screen, due to the key features of the LED screen, which is vivid and bright. It is effective especially in term of cost reduction. Most of the firms practice traditional advertising strategy, which incurred higher cost such as printing cost for flyers, pamphlets, poster, banner and so on. Therefore, LED screen advertising aids companies to save resource by cutting down those costs.
LDP highway
LED Screen Advertising, Digital Billboard Advertising, LED Billboard Advertising
Also known as Damansara-Puchong Expressway or Lebuhraya Damansara-Puchong LDP. It is the major highway in Klang Valley that connects major townships in Damansara and Puchong. The expressway is approximately 40 km, providing high accessibility to different areas via link to other expressways in Klang Valley, including Federal Highway, Puchong-Sungai Besi Highway, Sungai Buloh Highway, New Pantai Expressway (NPE), Sprint Expressway as well as Kuala Lumpur Middle Ring Road 2 (MRR2).
LDP, Jalan Damansara / Jalan Leong Yew Koh, Kuala Lumpur #AUN
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Screen Location : LDP, Jalan Damansara / Jalan Leong Yew Koh, Kuala Lumpur
Screening Hour : 19 hours from 6.00am to 1.00am Daily Exposures : Minimum 570 Monthly Exposures : Minimum 17,100 Content Cycle : Estimation 2 min/ loop Size : 40'(H) x 30'(W) Pixel : 1,248 x 864 File Format : AVI, MP4, WMV GPS Coordinate : 3°8'42.8928''N 101°37'12.7848''E |
LDP, Petaling Jaya, Kuala Lumpur #AUN
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Screen Location : LDP, Petaling Jaya, Kuala Lumpur
Screening Hour : 19 hours from 6.00am to 1.00am Daily Exposures : Minimum 570 Monthly Exposures : Minimum 17,100 Content Cycle : Estimation 3 min / loop Size : 40'(W) x 60'(H) Pixel : 1,824 x 1,248 File Format : AVI, MP4, WMV GPS Coordinate : 3.096221, 101.599840 |
SS2-LDP, Petaling Jaya, Selangor #AST
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Screen Location : SS2-LDP, Petaling Jaya, Selangor
Screening Hour : 18 hours from 7.00am to 1.00am Daily Exposures : Minimum 432 Monthly Exposures : Minimum 12,960 Content Cycle : Estimation 2.5 min / loop Size : 29.53'(H) x 19.69'(W) Pixel : 576 x 384 File Format : AVI, MP4, WMV GPS Coordinate : 3.126333, 101.623088 |
Kelana Jaya-LDP, Petaling Jaya, Selangor #AST
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Screen Location : Kelana Jaya-LDP, Petaling Jaya, Selangor
Screening Hour : 18 hours from 7.00am to 1.00am Daily Exposures : Minimum 432 Monthly Exposures : Minimum 12,960 Content Cycle : Estimation 2.5 min / loop Size : 19.69'(W) x 29.53'(H) Pixel : 880 x 600 File Format : AVI, MP4, WMV GPS Coordinate : 3.095466, 101.600923 |
LDP Highway (Opposite Paradigm Mall), Kelana Jaya, Selangor #ALM
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Screen Location : LDP Highway (Opposite Paradigm Mall), Kelana Jaya, Selangor
Screening Hour : 18 hours from 6.30am to 12.30am Daily Exposures : Minimum 432 Monthly Exposures : Minimum 12,960 Content Cycle : Estimation 2.5 min / loop Size : 60’(W) x 40’(H) Pixel : 1,152 x 1,728 File Format : AVI, MP4, WMV GPS Coordinate : 3.106996, 101.596360 |
LDP Highway (Toward Damansara), Kelana Jaya, Selangor #ALM
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Screen Location : LDP Highway (Toward Damansara), Kelana Jaya, Selangor
Screening Hour : 18 hours from 7.00am to 1.00am Daily Exposures : Minimum 432 Monthly Exposures : Minimum 12,960 Content Cycle : Estimation 2.5 min / loop Size : 40'(H) x 60'(W) Pixel : 1,830 x 1,220 File Format : AVI, MP4, WMV GPS Coordinate : 3.111666, 101.596625 |
LDP Highway(near Jabatan Kastam Diraja),Kelana Jaya, Petaling Jaya, Selangor LED Screen Advertising #ASM
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Screen Location : LDP Highway (near Jabatan Kastam Diraja), Kelana Jaya, Petaling Jaya, Selangor
Screening Hour : 18 hours from 6.30am to 12.30am Daily Exposures : Minimum 432 Monthly Exposures : Minimum 12,960 Content Cycle : Estimation 2.5 min / loop Size : 40'(W) x 60'(H) with 1-sided Pixel : 1,152 x 1,824 File Format : AVI, MP4, WMV GPS Coordinate : 3.095611, 101.601194 Estimation Traffic Flow : 18,000,000 / month |
LDP Highway(near Dewan Kastam), Petaling Jaya, Selangor LED Screen Advertising #AsM
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Screen Location : LDP Highway(near Dewan Kastam), Petaling Jaya, Selangor
Screening Hour : 18 hours from 6.30am to 12.30am Daily Exposures : Minimum 432 Monthly Exposures : Minimum 12,960 Content Cycle : Estimation 2.5 min / loop Size : 40'(W) x 30'(H) with 2-sided Pixel : 864 x 1,152 File Format : AVI, MP4, WMV GPS Coordinate : 3.096891, 101.599568 Estimation Traffic Flow : 18,000,000 / month |
