Maju Junction, Kuala Lumpur, LED Screen Advertising
GPS Coordinate : 3°09'35.1"N 101°41'47.8"E
Located at the busy traffic junction between Jln Sultan Ismail & Jln Tungku Abdul Rahman & next to Maju Junction Mall. This screen is positioned strategically to capture motorists leaving the KL Centre Business & Shopping District for the hugely populated middle higher income districts of PJ, Bangsar and Damansara.
The LED screen is placed in Maju Junction which is one of the major place with high numbers of passerby and exposure in the state of Kuala Lumpur, Malaysia. The junction is located beside Maju Junction Mall which is one of the landmarks and also a few streets away from the KL tower.
LED screen advertising helps business premises in reaching a satisfactory number of target customers that are potentially able to generate sales for them. The advertisements are displayed on a vivid and bright screen color which enable high visibility at both close and large distances. Through LED screen advertising, businesses are able to build instant brand awareness as this is one of the best platform to attract passerby with graphically creativity which also deliver the brand messages.
LED screen advertising is one of the mass communication method yet it is more effective compared to other instrument because it is projecting images, video, and text which is differ from traditional methods. Besides, through this LED screen advertising; businesses can plant the impression and also the brand image as this method create the memory retention among viewers. The slice of memory and the impression will trigger the brand recognition and recall as things happened in the slice of audience life.