Digital BillboardStrategically placed LED billboards are an excellent method for delivering high-quality information and promotional messages to a broad range of potential consumers, who can pass by the displays in any number of locations. Digital billboards use extremely efficient light emitting diodes (LEDs) to present large-scale full-color broadcast-quality graphics, animations, and video. The overall effect is to grab and engage the attention of individuals so that they will focus on the message. Digital billboards are the most time-sensitive & flexible form of outdoor advertising. It allows advertisers to change messages throughout the course of a day.
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Static BillboardToday static billboards make up a large part of out-of-home advertising and are viewed as a norm. Static billboards are popular because they offer 24/7 exposure of an advertisement. Usually seen on major highways and streets across the nation, they provide high impact and reach large numbers of consumers who pass by the billboards every day. Also called vinyl billboards, static billboards must be printed and then installed, which often comes with a service fee. One of the major advantages of this type is that your advertisement is the only one on it for a long period of time.
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Gurney Plaza is a shopping mall in George Town, Penang, It also one of the LED Billboard in Penang been located in Malaysia. Situated at Gurney Drive, Plaza Gurney is one of the biggest and most popular shopping complexes on the island of Penang. The mall is located along Gurney Drive, the promenade to the north of Georgetown. It was opened in 2001 and is currently managed by CapitaMalls Asia, a subsidiary of the Singapore-based CapitaLand. Its fundamental anchor tenant is Parkson, while Golden Screen Cinemas works the biggest multiplex in northern Malaysia inside the highest floor of the shopping mall. LED screen advertising is considered one of the most effective strategy in promoting brand message. By using LED screen advertising, firms can differentiate themselves among other competitors. Due to the strong visual effect provided by the LED screen, the firms can capture the attention of the passerby who spot the LED screen, thus assist them in acquire new customer base. As the customer base is expanded, the firms are most likely to generate higher profitability. This is one of the reason why the Penang Digital Billboard Advertisement screen was here.
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Penang is a Malaysian state located on the northwest coast of Peninsular Malaysia, by the Malacca Strait. Also, there are couple of Digital Billboard screens in Penang too. Penang has divided into two parts: Penang Island, where the capital city, George Town, is located, and Seberang Perai (formerly Province Wellesley) on the Malay Peninsula. The second smallest Malaysian state by land mass, Penang is bordered by Kedah to the north and the east, and Perak to the south. Penang, state where Penang LED Billboard screens located, Island is connected to the rest of the state by Malaysia's two longest road bridges, the Penang Bridge and the Sultan Abdul Halim Muadzam Shah Bridge; the latter is also as of May 2019 the longest oversea bridge in Southeast Asia. Penang's population stood at nearly 1.767 million as of 2018, while its population density rose to 1,684/km2 (4,360/sq mi). It has among the nation's highest population densities and is one of the country's most urbanized states. George Town, Malaysia's second largest city, is also home to a UNESCO World Heritage Site.
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