Digital BillboardStrategically placed LED billboards are an excellent method for delivering high-quality information and promotional messages to a broad range of potential consumers, who can pass by the displays in any number of locations. Digital billboards use extremely efficient light emitting diodes (LEDs) to present large-scale full-color broadcast-quality graphics, animations, and video. The overall effect is to grab and engage the attention of individuals so that they will focus on the message. Digital billboards are the most time-sensitive & flexible form of outdoor advertising. It allows advertisers to change messages throughout the course of a day.
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Static BillboardToday static billboards make up a large part of out-of-home advertising and are viewed as a norm. Static billboards are popular because they offer 24/7 exposure of an advertisement. Usually seen on major highways and streets across the nation, they provide high impact and reach large numbers of consumers who pass by the billboards every day. Also called vinyl billboards, static billboards must be printed and then installed, which often comes with a service fee. One of the major advantages of this type is that your advertisement is the only one on it for a long period of time.
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The LED screen is located near to the KOMTAR Tower in between the Jalan Penang and Jalan Penang. Here is also where the Penang LED Billboard Ads situated. The opposite of the screen has another two junction which is Jalan Marcalister and Jalan Dato Keramat. The screen is targeting traffic entering to KOMTAR Tower. The Penang Digital Billboard LED screen is placed in Magazine Road that has a major thoroughfare in the city of George Town in Penang, Malaysia. The one-way road, one of the busiest in the city center, runs along some of George Town's major landmarks, including Komtar and 1st Avenue Mall. The western end of Magazine Road joins the similarly-named Magazine Circus, which also intersects four other major roads within the city center - Penang Road, Macalister Road, Dato Keramat Road and Brick Kiln Road. The tower was constructed in 1974 and completed in 1986. When the skyscraper topped out in 1985, it was originally completed with 65 floors and a height of 232 meters (761 ft). At the time of its completion, the KOMTAR Tower was the second tallest building in Asia after Sunshine 60 in Tokyo. The building maintained its status as Malaysia's tallest skyscraper for another 3 years before being surpassed by Menara Maybank in Kuala Lumpur in 1988. To this day, KOMTAR Tower's status as Penang's tallest skyscraper remains unchallenged.
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The place that situated Penang LED Billboard screens, Penang, is a Malaysian state located on the northwest coast of Peninsular Malaysia, by the Malacca Strait. It has two parts: Penang Island, where the capital city, George Town, is located, and Seberang Perai (formerly Province Wellesley) on the Malay Peninsula. The second smallest Malaysian state by land mass, Penang is bordered by Kedah to the north and the east, and Perak to the south. Penang Island, where Penang LED Billboard Ad screens can be found, is connected to the rest of the state by Malaysia's two longest road bridges, the Penang Bridge and the Sultan Abdul Halim Muadzam Shah Bridge; the latter is also as of May 2019 the longest oversea bridge in Southeast Asia. Penang's population stood at nearly 1.767 million as of 2018, while its population density rose to 1,684/km2 (4,360/sq mi). It has among the nation's highest population densities and is one of the country's most urbanized states. George Town, Malaysia's second largest city, is also home to a UNESCO World Heritage Site.
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