Times Square, Kuala Lumpur, LED Screen Advertising
GPS Coordinate : 3°08'35.6"N 101°42'43.7"E
Located at the centre of the very busy KL Golden Triangle Area & strategically placed at the vantage point between Jalan Imbi & Jalan Sultan Ismail traffic junction. This site is situated at the heart of KL shopping district with Berjaya Time Square, Sungai Wang Plaza, Lot 10, Imbi Plaza, Farenheit & Pavilion shopping mall, all within walking distance from the screen.
Berjaya Times Square is one of the biggest shopping centres within Bukit Bintang area and also is one of the city centre’s most easily located structures. Located along Jalan Imbi, the 48-storey twin-tower complex first opened its doors in 2003 and each 203m tower offers a host of retail stores, dining venues and entertainment outlets.
The LED screen is situated next to the Times Square building. The screen is placed along the street with high traffic. This will definitely grab the passersby' attention whenever they stop for traffic lights. LED screen advertising is among one of the effective marketing communication tools to raise brand awareness to the target audience.
LED screen advertising promotes businesses in reaching a satisfactory number of target customers that will be able to make more product sales. The displays are visible at both close and far distances due to its vivid and bright screen color. LED screen advertising of a product shall causes memory retention of the brands in customers mind for them to recall and recognize the brands.